FLIP RESTAURANT
In 2009, Bloomingdale's created a new burger restaurant on the men's level in the NYC 59th St flagship store, calling it Flip. When asked for a logo design, it seemed the perfect opportunity to use a play on words instead of standard cow/grill iconography.
Finding many "flip" phrases surprisingly relevant, I suggested a complete branding system including:
menu, take-out menu, check presenter, coasters, promotional pins, newspaper ad and table top selection.
Design - Michele Gorham
Art Direction - Michele Gorham / Alicia Reyes
Writing - Michele Gorham / Angela Gaimari
In 2009, Bloomingdale's created a new burger restaurant on the men's level in the NYC 59th St flagship store, calling it Flip. When asked for a logo design, it seemed the perfect opportunity to use a play on words instead of standard cow/grill iconography.
Finding many "flip" phrases surprisingly relevant, I suggested a complete branding system including:
menu, take-out menu, check presenter, coasters, promotional pins, newspaper ad and table top selection.
Design - Michele Gorham
Art Direction - Michele Gorham / Alicia Reyes
Writing - Michele Gorham / Angela Gaimari