GE CARECREDIT
GE CareCredit, a credit card option for health and beauty needs, asked Hallmark Loyalty Marketing Group (a client-based marketing division of Hallmark Cards, Inc.) to revitalize the brand.
By leveraging the emotive Hallmark aesthetic, we suggested a "lifestyle brand" positioning that would speak more to the emotional benefits of elective care rather than monetary benefits of a credit card.
Design - Michele Gorham
Art Direction - Michele Gorham / Joan Orth
Accepted client concept, though in the end not executed.
GE CareCredit, a credit card option for health and beauty needs, asked Hallmark Loyalty Marketing Group (a client-based marketing division of Hallmark Cards, Inc.) to revitalize the brand.
By leveraging the emotive Hallmark aesthetic, we suggested a "lifestyle brand" positioning that would speak more to the emotional benefits of elective care rather than monetary benefits of a credit card.
Design - Michele Gorham
Art Direction - Michele Gorham / Joan Orth
Accepted client concept, though in the end not executed.