BLOOMINGDALE'S SANTA MONICA 2010
Scheduled to open a new store in the famed Santa Monica, CA Third Street Promenade, Bloomingdale's needed a promotional campaign to create awareness and excitement.
In addition to traditional print advertising, I thought it would be fitting to leverage the pedestrian-friendly streets and nearby beach with ambient marketing to create a buzz.
Graphic created by Bloomingdale's in-house team.
Scheduled to open a new store in the famed Santa Monica, CA Third Street Promenade, Bloomingdale's needed a promotional campaign to create awareness and excitement.
In addition to traditional print advertising, I thought it would be fitting to leverage the pedestrian-friendly streets and nearby beach with ambient marketing to create a buzz.
Graphic created by Bloomingdale's in-house team.