http://www.one-ele.com // Michele Gorham / Graphic Design // Mon, 06 Dec 2010 20:15:47 +0000 http://www.one-ele.com en http://one-ele.com/Teaser-campaign-Bloomingdale-s http://one-ele.com/following/one-ele.com/Teaser-campaign-Bloomingdale-s Mon, 06 Dec 2010 20:15:47 +0000 // Michele Gorham / Graphic Design // 835059 BLOOMINGDALE'S BWAY OPENING In the Fall of 2010, Bloomingdale's flagship 59th Street store renovated the main cosmetics floor, calling it "The Biggest Makeover in New York City." To promote the event, I was given the direction of "kiss marks," and suggested a teaser campaign including print, digital and ambient advertising. <img src="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_boys..jpg" width="396" height="288" width_o="396" height_o="288" src_o="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_boys._o.jpg" data-mid="3987383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_mirror..jpg" width="324" height="422" width_o="324" height_o="422" src_o="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_mirror._o.jpg" data-mid="3987394" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt1.jpg" width="504" height="371" width_o="504" height_o="371" src_o="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt1_o.jpg" data-mid="3987230" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt2.jpg" width="504" height="344" width_o="504" height_o="344" src_o="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt2_o.jpg" data-mid="3987232" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt3.jpg" width="504" height="344" width_o="504" height_o="344" src_o="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt3_o.jpg" data-mid="3987233" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt4.jpg" width="504" height="361" width_o="504" height_o="361" src_o="http://payload.cargocollective.com/1/0/10266/835059/gorham_bloomies_nyt4_o.jpg" data-mid="3987235" border="0" align="left"/> http://one-ele.com/Logos http://one-ele.com/following/one-ele.com/Logos Tue, 01 Jun 2010 22:09:23 +0000 // Michele Gorham / Graphic Design // 402893 <img src="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_flip.jpg" width="432" height="360" width_o="432" height_o="360" src_o="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_flip_o.jpg" data-mid="1783735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_MDA.jpg" width="432" height="360" width_o="432" height_o="360" src_o="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_MDA_o.jpg" data-mid="1783740" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_JDRF1.jpg" width="432" height="360" width_o="432" height_o="360" src_o="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_JDRF1_o.jpg" data-mid="1783742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_JDRF2.jpg" width="432" height="360" width_o="432" height_o="360" src_o="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_JDRF2_o.jpg" data-mid="1783743" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_funiture.jpg" width="432" height="360" width_o="432" height_o="360" src_o="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_funiture_o.jpg" data-mid="1783744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_GSK.jpg" width="432" height="360" width_o="432" height_o="360" src_o="http://payload.cargocollective.com/1/0/10266/402893/gorham_logo_GSK_o.jpg" data-mid="1814726" border="0" align="left"/> http://one-ele.com/Illustration-Design http://one-ele.com/following/one-ele.com/Illustration-Design Tue, 01 Jun 2010 19:11:01 +0000 // Michele Gorham / Graphic Design // 402847 <img src="http://payload.cargocollective.com/1/0/10266/402847/gorham_brafit_.jpg" width="659" height="623" width_o="659" height_o="623" src_o="http://payload.cargocollective.com/1/0/10266/402847/gorham_brafit__o.jpg" data-mid="2384134" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402847/FF.jpg" width="294" height="621" width_o="294" height_o="621" src_o="http://payload.cargocollective.com/1/0/10266/402847/FF_o.jpg" data-mid="2379768" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402847/gorham_travel.jpg" width="434" height="621" width_o="434" height_o="621" src_o="http://payload.cargocollective.com/1/0/10266/402847/gorham_travel_o.jpg" data-mid="2379840" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402847/gorham_bazan.jpg" width="402" height="617" width_o="402" height_o="617" src_o="http://payload.cargocollective.com/1/0/10266/402847/gorham_bazan_o.jpg" data-mid="2379844" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402847/gorham_voice_4.jpg" width="501" height="620" width_o="501" height_o="620" src_o="http://payload.cargocollective.com/1/0/10266/402847/gorham_voice_4_o.jpg" data-mid="2379925" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/402847/gorham_botb_6.jpg" width="396" height="618" width_o="396" height_o="618" src_o="http://payload.cargocollective.com/1/0/10266/402847/gorham_botb_6_o.jpg" data-mid="2379927" border="0" align="left"/> http://one-ele.com/Typography http://one-ele.com/following/one-ele.com/Typography Tue, 01 Jun 2010 19:06:59 +0000 // Michele Gorham / Graphic Design // 413439 <img src="http://payload.cargocollective.com/1/0/10266/413439/gorham_lhw.jpg" width="610" height="551" width_o="610" height_o="551" src_o="http://payload.cargocollective.com/1/0/10266/413439/gorham_lhw_o.jpg" data-mid="2380103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413439/gorham_desktop.jpg" width="670" height="407" width_o="695" height_o="423" src_o="http://payload.cargocollective.com/1/0/10266/413439/gorham_desktop_o.jpg" data-mid="2380106" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413439/gorahm_hirst.jpg" width="653" height="488" width_o="653" height_o="488" src_o="http://payload.cargocollective.com/1/0/10266/413439/gorahm_hirst_o.jpg" data-mid="2380107" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413439/gorham_bday2_1800.jpg" width="676" height="488" width_o="676" height_o="488" src_o="http://payload.cargocollective.com/1/0/10266/413439/gorham_bday2_o.jpg" data-mid="2384103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413439/gorham_culinary.jpg" width="668" height="488" width_o="668" height_o="488" src_o="http://payload.cargocollective.com/1/0/10266/413439/gorham_culinary_o.jpg" data-mid="2380109" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413439/gorham_shopbene.jpg" width="650" height="537" width_o="650" height_o="537" src_o="http://payload.cargocollective.com/1/0/10266/413439/gorham_shopbene_o.jpg" data-mid="2380112" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413439/gorham_bday.jpg" width="668" height="487" width_o="668" height_o="487" src_o="http://payload.cargocollective.com/1/0/10266/413439/gorham_bday_o.jpg" data-mid="2380108" border="0" align="left"/> http://one-ele.com/Ambient-Bloomingdale-s http://one-ele.com/following/one-ele.com/Ambient-Bloomingdale-s Tue, 01 Jun 2010 00:55:48 +0000 // Michele Gorham / Graphic Design // 422586 BLOOMINGDALE'S SANTA MONICA 2010 Scheduled to open a new store in the famed Santa Monica, CA Third Street Promenade, Bloomingdale's needed a promotional campaign to create awareness and excitement. In addition to traditional print advertising, I thought it would be fitting to leverage the pedestrian-friendly streets and nearby beach with ambient marketing to create a buzz. Graphic created by Bloomingdale's in-house team. <img src="http://payload.cargocollective.com/1/0/10266/422586/gorham_SantaMon_yogurt.jpg" width="576" height="490" width_o="576" height_o="490" src_o="http://payload.cargocollective.com/1/0/10266/422586/gorham_SantaMon_yogurt_o.jpg" data-mid="2167877" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/422586/gorham_SantaMon_flops.jpg" width="576" height="561" width_o="576" height_o="561" src_o="http://payload.cargocollective.com/1/0/10266/422586/gorham_SantaMon_flops_o.jpg" data-mid="2167879" border="0" align="left"/> http://one-ele.com/Poster-AIGA http://one-ele.com/following/one-ele.com/Poster-AIGA Tue, 01 Jun 2010 00:47:28 +0000 // Michele Gorham / Graphic Design // 165415 AIGA - GET OUT THE VOTE CAMPAIGN Each election year, the AIGA invites designers from across the United States to create nonpartisan posters that inspire the American public to participate in the electoral process and vote for a presidential candidate in the general election. For me, the inspiration for what it means to vote came from how we speak our minds in school. In collaboration with John Shepard How Magazine 2005 International Design Annual winner <img src="http://payload.cargocollective.com/1/0/10266/165415/gorham_vote.jpg" width="470" height="692" width_o="470" height_o="692" src_o="http://payload.cargocollective.com/1/0/10266/165415/gorham_vote_o.jpg" data-mid="2380161" border="0" align="left"/> http://one-ele.com/Branding-GE-CareCredit http://one-ele.com/following/one-ele.com/Branding-GE-CareCredit Tue, 01 Jun 2010 00:45:26 +0000 // Michele Gorham / Graphic Design // 413167 GE CARECREDIT GE CareCredit, a credit card option for health and beauty needs, asked Hallmark Loyalty Marketing Group (a client-based marketing division of Hallmark Cards, Inc.) to revitalize the brand. By leveraging the emotive Hallmark aesthetic, we suggested a "lifestyle brand" positioning that would speak more to the emotional benefits of elective care rather than monetary benefits of a credit card. Design - Michele Gorham Art Direction - Michele Gorham / Joan Orth Accepted client concept, though in the end not executed. <img src="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_detail2.jpg" width="648" height="431" width_o="648" height_o="431" src_o="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_detail2_o.jpg" data-mid="2167516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_detail.jpg" width="648" height="431" width_o="648" height_o="431" src_o="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_detail_o.jpg" data-mid="2167520" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_all.jpg" width="648" height="567" width_o="648" height_o="567" src_o="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_all_o.jpg" data-mid="2167521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_sticky.jpg" width="648" height="413" width_o="648" height_o="413" src_o="http://payload.cargocollective.com/1/0/10266/413167/gorham_GE_sticky_o.jpg" data-mid="2212959" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/413167/gorham_detail6.jpg" width="648" height="431" width_o="648" height_o="431" src_o="http://payload.cargocollective.com/1/0/10266/413167/gorham_detail6_o.jpg" data-mid="2167526" border="0" align="left"/> http://one-ele.com/Branding-Flip-Restaurant http://one-ele.com/following/one-ele.com/Branding-Flip-Restaurant Tue, 01 Jun 2010 00:42:06 +0000 // Michele Gorham / Graphic Design // 155032 FLIP RESTAURANT In 2009, Bloomingdale's created a new burger restaurant on the men's level in the NYC 59th St flagship store, calling it Flip. When asked for a logo design, it seemed the perfect opportunity to use a play on words instead of standard cow/grill iconography. Finding many "flip" phrases surprisingly relevant, I suggested a complete branding system including: menu, take-out menu, check presenter, coasters, promotional pins, newspaper ad and table top selection. Design - Michele Gorham Art Direction - Michele Gorham / Alicia Reyes Writing - Michele Gorham / Angela Gaimari <img src="http://payload.cargocollective.com/1/0/10266/155032/1gorham_flip_all.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/1gorham_flip_all_o.jpg" data-mid="2161554" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/2gorham_flip_open1.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/2gorham_flip_open1_o.jpg" data-mid="2161556" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/3gorham_flip_open2.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/3gorham_flip_open2_o.jpg" data-mid="2161558" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/11gorham_flip_check presenter.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/11gorham_flip_check presenter_o.jpg" data-mid="2264710" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/4gorham_flip_takeout.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/4gorham_flip_takeout_o.jpg" data-mid="2161559" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/gorham_flip_pins..jpg" width="670" height="489" width_o="788" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/gorham_flip_pins._o.jpg" data-mid="2213145" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/4gorham_flip_coasters.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/4gorham_flip_coasters_o.jpg" data-mid="2161562" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/7gorham_flip_tabletop.jpg" width="670" height="489" width_o="788" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/7gorham_flip_tabletop_o.jpg" data-mid="2264708" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/8gorham_flip_interior.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/8gorham_flip_interior_o.jpg" data-mid="2161563" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/9gorham_flip_bar.jpg" width="670" height="487" width_o="792" height_o="576" src_o="http://payload.cargocollective.com/1/0/10266/155032/9gorham_flip_bar_o.jpg" data-mid="2161564" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10266/155032/10gorham_flip_paper.jpg" width="415" height="738" width_o="415" height_o="738" src_o="http://payload.cargocollective.com/1/0/10266/155032/10gorham_flip_paper_o.jpg" data-mid="2161573" border="0" align="left"/>